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Summary

My Interdisciplinary Program: My Interdisciplinary Program is called Event Management & Planning. I have researched many different event majors across the country and even the world, but none of these programs grasped the artistic side of event planning. Many of these programs were focus on either business or tourism. At Plymouth State University, we do… Read More Summary

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The Impact of Event Design

The Impact of Event Design Table of Contents             What is Event Design?             Event Concept             Space             Ambience             Psychological Impact             Conclusion What is Event Design? Event design is the heart and soul of all events. Event design is used to maximize the opportunity within any given event. Event design includes such… Read More The Impact of Event Design

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Research Article References

References Allen, Judy. Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events. 2nd ed., John Wiley & Sons, 2009. Bailey, Preston, et al. Preston Bailey’s Design for Entertaining: Inspiration for Creating the Party of Your Dreams. Bulfinch, 2003. Batra, Rajeev, et al. The Psychology of Design Creating Consumer Appeal ; Routledge, 2016. Berridge, Graham.… Read More Research Article References

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The Experience of Failure

Last week I had the opportunity to learn more about. I continued to do a little more investigated into this concept for this week’s post. We all have heard of marketing failures, such as Pepsi’s advertisement with Kendall Jenner that had to be pulled due to controversy, but what about failures in experiential marketing? Since… Read More The Experience of Failure

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Exploration of Experiential Marketing

Events and experiential marketing go hand-in-hand. When dealing with such events like expositions, conferences, and even some meetings there has been an increased number of marketer taking the route of creating an experience for their consumers. The marketing events previously mentioned have other attractions or necessities to them, such as networking, learning, or even speaking.… Read More Exploration of Experiential Marketing